5.3 Chapter 5: Key points

• Google is a ―Killer App‖ composed of several others ―Killer App‖ such as Gmail, Google documents…
• Google provides for free a useful service that people actively seek out;
• Google has a strong and positive image towards its customers;
• The number of useful free services associated to one single Google account make people dependent of Google;
• Google has all elements in hand to keep his dominant position on the market and to provide highly demanded services which increase the dependency state;
• Google being the most popular search engine it is the target of many marketing companies and individuals. Inexperienced Google searchers will always then explore a tiny part of the Visible Web which is the most commercial one;
• 25% of Google users are considering Google the Internet. In a case of a Google search failure 70% of Google users are dependent of him and do not know which are their alternatives if Google do not work properly;
• Having a Google mail account as main mail account is very risky for businesses;
• Companies and individuals should know that there are risks to store high value documents on Google documents;
• If company websites are using some Google applications, even if they are minor they can be affected by Google failures;