Search engine market in Russia

According to Comscore here are the figures you should get:

Date: February 2008

Source: Comscore

I get some statistics from another source of information which are more positive for Yandex and Mail.ru:

Date: December 2008

Source: LiveInternet.ru(I did not find this graph on the LiveInternet.ru website but on Yandex at http://download.yandex.ru/company/mini_book_v19.pdf which is mentioning this source).

You will see as well in most of the statistics on web pages the mention of a website called Spylog which is announcing Google at 32%. Personnaly I went on the website and did not find the information. I however found the following chart in one of their PDF:

Source: http://www.spylog.ru/files/rexmpl_7.pdf?m=def

So well in order to conclude, i would say that the first is Yandex and secondly Google. For me the Russian market really looks like the one of China.

Search engine market in India

Here are the figures for India:

Date: June 2008

Source: Comscore

So well according to Comscore Google is by far the leader up there followed by Yahoo.

Honestly  I dislike to give only one source of information because according to the triangle method we should check three independant sources of information which point to the same answer.

So if you make as well some deep research you should arrive on the Internet and Mobile Association of India which trough a report untitled "Search Engine Marketing" gives you the following information:

Date: 2007

Source: I Cube

I tried to locate the I Cube website if it is the following www.icubeindia.co.in I did not find back the information on it. But taking in account that the IAMAI validated it I consider those data accurate enough to make a comparison with the ones of Comscore.

So well no surprise Google is still first and Yahoo second. Then it is always the same story from one company to another the followers are changing. I guess it is because they change the panels on which they are taking the data from. For example if when Comscore is making its statistics on 10,000 users a small number of them(let's say 100) can increase drastically the position of a small search engine player.

In any case the idea to keep in mind is that Google is the leader in a country of 81 millions of users according to Internet World Stats.

Search engine market in China

Here are the figures for the search engine market in China:

Date: September 2008

Source: China IntelliConsulting Corp. 

You can also make a double check of the source through iResearch which is another Chinese company specialized in giving such information.

Date: September 2008

Source: iResearch

Well as you can see the two sources of information disagree on the position after Google. In one case Sogou is the third with 3% and in the other graph Yahoo China owns almost 8% which is quite incredible, in any case Baidu is the major leader in China.

Search engine market in South Korea

Well I am not sure to provide you with fresh information here and for the one who looked for information about the market they may found some more pertinent ones.

Anyway here is what I found so far:

Date: July 2007

Source: Koreanclick

I personnaly tried all afternoon to find the exact data on Koreanclick but have not been successful so far. So if somebody got the link to get the exact figures please feel free to leave a comment.

According to the Economist Naver was at 76%, Google and Yahoo at less than 3%. So if we suppose that Daum did not moved and that new competitors did not come we should have a chart looking like this:

The sources used by the Economist are Koreanclick as well.

In any cases the real figures do not matter because the idea is that Google and Yahoo cannot enter in the Korean market which is the closest search engine market in the world.

This is moreover a huge challenge for Google because the penetration rate of Internet users in South Korea is almost saturated with 76% of South Korean people who have an access to Internet according to World Internet Stats.

Search engine market in Singapour

This is the first time for me that I visited the Hitwise Singapour website and I have been quite impressed by the way they displayed the information, direct and clear, almost perfect.

The market in Singapour is for me quite a mistery because does not look like at all to the one of Japan or Taiwan.

I may have expect a first and serious position of Yahoo but this is not the case.

According to Comscore Google owns 57% of the market in January 2008.

According to Hitwise last week Google was at 74%.

Hitwise giving more information about the market I prefer to show their data:

Date: 2009

Source: Hitwise

How can we explain that Google is so popular in Singapour? I would say that it may be due to the number of foreigners(more than one million) living and working in Singapour(which have a population of almost five millions).

Search engine market in Taiwan

Finding information about the Taiwanese market is one of the trickiest one. Mainly because I don't know if Taiwanese are get used to provide such information, secondly because if the information exist it is written in Chinese, and thirdly because most of Taiwanese websites are made of images and flash animations which make research more difficult.

So what I discovered so far is that Yahoo seems to be leader.

At least according to Comscore Google is at 18%.

Date: January 2008

Source: ComScore

The "Taipei Times" confirms that Google is second and Yahoo first on July 2008 and that it is behind Yahoo with a gap estimated from 5 to 10%.

You may find some interesting information here as well regarding the Information market in Taiwan: MIC

The following link is as well giving us some data: http://www.imnewswatch.com/archives/2006/09/yahoo_kimos_tai.html?visitFrom=2

however I have not been able to find back the justification of the sources at InsightXplorer.

Anyway the figures given are the following:

- 87.30% of Taiwan's total Internet users visit Yahoo! Kimo;

- 42.89% visit Google

- 22.28% visit Microsoft MSN

- 11.94% visit Yam

- 2.81% visit PChome Online.

Date: September 2006

Source: InsightXplorer

For your information Yahoo is mostly known as "Yahoo!Kimo" in Taiwan, Kimo being the name of a portal that Yahoo acquired.

As you see it is hard to give exact figures.

We know that Yahoo is first and Google second. We know as well that Yahoo is leader and that Google is not that far from him. So I would say that Comscore approximation is a bit strange.

If like me you cannot live without any graphic, here is one I made myself from the data of September 2006 by making a cross calculation, this is of course only an approximation:

For information Yam is Internet Portal: Yam 

Search engine market in Japan

The Japanese search engine market has an interesting configuration because controlled by an American company which is not Google: Yahoo.

I clearly believe that if Yahoo lost Japan everything is over for him because Japan may influence other countries in the Asian Pacific region.

Date: May 2009

Source: Ga-Pro

On January the 23rd 2008 the results were the following according to the same source:

Date: January 2008

Source: Ga-Pro

So here we can see that there is more or less some changes. In more than one year Google took between 4 to 6%(Biglobe using Google technologies) and Yahoo lost only one.

MSN lost 2%.

As a conclusion I would say that the Japanese market is mature and recognizes only two search engines: Yahoo and Google.