Google’s success may be linked for one part to the following strategy « Google provides for free a useful service that people actively seek out ». (Eternal Dreamer. (2008). Why Google is so Successful?.)
Most of users are looking for a free service, easy to use, better than the others and efficient.
As mentioned in chapter 3.2.7 Google is providing a wide range of services and for most of them better that its competitors. For example Gmail (e-mail service) in comparison to Microsoft Hotmail or Yahoo mail services. (Miller, M. (2006). Googlepedia. p.352)/(Consumer Search. (2009). Webmail review.)
Moreover Google is providing useful additional services that its competitors don’t have such as: images hosting services with huge storage capacity (Picasa), encyclopedia (Knol), free online suite office (Google slides, Google spreadsheets, Google word processor), websites (Google sites)…
In one word there is no comparison in terms of volume of what Google can offer vis-à-vis its competitors.
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