Google is in 2009 for the third year in a row, recognized as the most valuable brand in the world according to BrandZ (Millward Brown Optimor. (2009). Top 100 most global brands 2009.) and the number 2 in terms of reputation just behind Toyota (Reputation Institute. (2008). The World Most Reputable Companies.) in 2008.
Google has a better image regarding its main competitors on the privacy issue and on the commercial aspect.
In 2007 a survey made in the United Kingdom on 1,101 persons shows that 38% of the respondents trust that Google will keep their information private against 26% for Yahoo and 23% for Microsoft. (Bigmouthmedia. (2007). Survey results: Uncertainty over Google’s privacy intentions.)
According to the same agency when users are asked: "Is Google becoming
too commercial?" 23 % of women answered no and 35 % of men said yes. (Bigmouthmedia. (2007). Gender split in attitude towards Google.)
It seems that Google have a very good image towards Internet users it is important to highlight that it has even a better reputation than his main competitors.
It may then keep his dominant position for a very long period.
Aucun commentaire:
Enregistrer un commentaire