In January 1996 a 24 year-old PhD student called Larry Page studying at the University of Stanford was looking for a theme for his PhD thesis.
Encouraged by his supervisor he studied the following topic ―exploring the mathematical properties of the World Wide Web― working in collaboration with another student called Sergey Brin. To make it simple, it is from this work and collaboration which will come up ―Google Inc‖ (officially created in September the 7th 1998). (Cf. Scott, V. (2008). Google. p.5)
Two months later Google is already included in the Top 100 of world websites of PC magazine(a reference in the United States for computers). (Cf. Hitt, M.A./Miller, C. C./Colella, A. (2006). Organizational behavior a strategic approach. P.470)
Even if Google is formerly a web based application in English it is a worldwide service available on the Internet for all. As his creator (Larry Page) said "Google's search engine has always had strong global appeal". (Page, L. (2000). Google Press Center: Press Release)
Google is by facts what we call a “Killer App” a software application that bypass all of its competitors.
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