Search engine market in Taiwan

Finding information about the Taiwanese market is one of the trickiest one. Mainly because I don't know if Taiwanese are get used to provide such information, secondly because if the information exist it is written in Chinese, and thirdly because most of Taiwanese websites are made of images and flash animations which make research more difficult.

So what I discovered so far is that Yahoo seems to be leader.

At least according to Comscore Google is at 18%.

Date: January 2008

Source: ComScore

The "Taipei Times" confirms that Google is second and Yahoo first on July 2008 and that it is behind Yahoo with a gap estimated from 5 to 10%.

You may find some interesting information here as well regarding the Information market in Taiwan: MIC

The following link is as well giving us some data: http://www.imnewswatch.com/archives/2006/09/yahoo_kimos_tai.html?visitFrom=2

however I have not been able to find back the justification of the sources at InsightXplorer.

Anyway the figures given are the following:

- 87.30% of Taiwan's total Internet users visit Yahoo! Kimo;

- 42.89% visit Google

- 22.28% visit Microsoft MSN

- 11.94% visit Yam

- 2.81% visit PChome Online.

Date: September 2006

Source: InsightXplorer

For your information Yahoo is mostly known as "Yahoo!Kimo" in Taiwan, Kimo being the name of a portal that Yahoo acquired.

As you see it is hard to give exact figures.

We know that Yahoo is first and Google second. We know as well that Yahoo is leader and that Google is not that far from him. So I would say that Comscore approximation is a bit strange.

If like me you cannot live without any graphic, here is one I made myself from the data of September 2006 by making a cross calculation, this is of course only an approximation:

For information Yam is Internet Portal: Yam