Chapter 3: Search engines dependency

As previously seen search is the second most popular activity made of the Internet and search engines are the most appropriate tool to do so. Before introducing the search engine dependency concept it may be interesting to know the search engine market configuration. Even if Google is recognized as the leading brand in this field, his superiority may be not worldwide. A strong effort has been made in this thesis to make it as global as possible. Most of the publications in this area have been written considering the American and European market as a representative sample of the market. The raising up of India and China in the technological world and the increase of information on the Internet allow us now to get information about the Asian market. If most of new technologies are coming from the United States it is interesting to enlarge the research study to Asia to get a more representative and exclusive panel.