The fate of Google is linked also to the one of Search Engine Optimization which is the ability to well index a website on search engines.
The main issue is that Google being the most well known search engine a lot of people from the marketing field tried and are still trying to understand how Google is ranking pages to get valuable advertisement positions.
The more experiments are made on it and the more the secret algorithm of Google is known.
As we can imagine few are the marketing agencies interested in having a website in the latest pages of Google.
As we saw in chapter 4.1.1 Online Advertisement is the third most Advertisement popular activity where search engine optimization is the most popular. An incredible amount of agencies have been built on Search Engine Optimization during the last years.
This is why Google results as most of Internet users use them are not the most rational they can get.
We can take as an example the following scheme:
Google coverage representation of the visible web
As we saw previously Google is not indexing all the visible web, but moreover the use of foreign languages is necessary to improve search skills as well as Boolean operators.
Trends are for a couple of keywords and sticking to the first results and pages of Google which finally make users browsing a tiniest part of the World Wide Web.
Mainly because of marketing agencies making simple keyword research on Google made us search the most commercial indexable part of the Visible web.
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