5.1.5 Google added functionalities

As mentioned previously and in chapter 3.2.7 Google is not a simple search engine anymore but provide an all set of services which are for most of all attractive, easy to use, instinctive, useful and exclusive (Blogger, Adsense, Picasa, Google Documents…).
But registering in one of those make you create a Google account which is one day or another make you try another Google service and make you enter in a vicious circle of dependency which never end.
For its more advanced users Google can be used as a far more complex tool (cf: chapter 3.2.8) acting like an operating system within the operating system.
We can take as an example the iGoogle service which is an online customizable desktop playing the role of a portal to thousands of customizable applications. (Conner, N. (2008). Google Apps: The Missing Manual. p.411)
Google dependency is mainly created from his associated services.