As we saw in chapter 3.2.2 (Consumer Behavior regarding commercial search engines) and according to a study conducted on young people (UCL – University College London. (2008). Information behavior of the researcher of the future.) "the search engine, be that Yahoo or Google, becomes the primary brand that they associate with the internet" internet users are making a confusion between search engines and the Internet.
Search engines are one part of the Internet and what is on the Internet may not be present into search engines. There is a time lag where search engines are in late with the new use made of the Internet.
Future of web 2.0
Internet is changing according to the new technologies which are developed on it. We are currently at the end of the Web 2.0 generation.
As described above from a PC Era where flows of information were few and almost unidirectional we moved to the Web 1.0 where the Internet was considered has an alternative source of information in plus of TV and radio.
In Web 2.0 lots of individual took the control of the Internet and with it the use of its application.
The Web 2.0 is representing what is the web right now, what is his configuration and the use which is made out of it. We saw previously that search engines are often associated with the Internet and from this assimilation a huge gap in terms of time adaptation is created.
It is critical for businesses to understand that we are not evolving in a Web 1.0 configuration anymore and that the way of getting information has drastically changed.
Sources of information are not anymore located in only one place.
Web 2.0 is a new perception and conception of web applications and communities. Where continuous updates and social networking is the main focus. (Bieberstein, N./Jones, K. (2008). Executing Service Oriented Architecture. p.169)
Search engines are not all evolving in a Web 2.0 configuration simply because some use of the Web 2.0 are against their policy:
Search engines are not the Internet
Search engine gurus want homemade technologies which mean no partnerships with enterprises offering this technology (unless they buy it).
They want as well fast and easy to use applications which means based on texts. This is contrary to Internet technology innovations of the Web 2.0 period, no use of heavy applications such as visual representations.
Web 2.0 is mainly based on information from individuals which mean low quality of information flows. This is not in accordance with search engine policy of providing quality information.
Because search engines are not the Internet this is creating a time lag that companies and individuals have to catch up:
Time and knowledge lag
People already have a low knowledge regarding search engines, by being search engine dependent and making the confusion that search engines are the internet they do net explore other Internet technology capacity. There is then a double gap and even a triple one if we take into consideration the over evaluation they make about technologies.
Businesses should not follow the evolution of search engines but the evolution of the Internet.
The only way to fill in this gap is learning how to use properly search engines and being aware of new technologies.
Some examples of Web 2.0 search tools are given in the following parts. In a Web 2.0 configuration information are fresh and coming from knowledge sharing.
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