Knowing search engine leaders and the services they are providing is critical to understand the search engine dependency concept. Here is a list of the main commercial search engine actors:
Google: (Miller, M. (2006). Googlepedia. p.11) Created in 1998 in the United States. Physically present in 34 countries around the world.
Services provided: News, Blogs, Images, Videos, Maps, Mail services, Social networks, e-commerce, Online advertising…
Language supported: More than 65.
Google logo
Search engine market in the USA, source: Hitwise, february 2009
Yahoo ("Yet Another Hierarchical Oracle"): (Yahoo Inc. (n.d.). Company Overview.)/(Yahoo Inc. (n.d.). Yahoo dans le monde.) Created in 1994 in the United States it started as a directory to become later an Internet Portal. Physically present in 20 countries around the world.
Services provided: News, Business directory, Maps, Videos, Images, Online advertising, Mail services, Jobs, Questions/Answers….
Language supported: More than 20.
Yahoo Logo
Japanese search engine market, source:webcreate.ga-pro.com, May 2009
Baidu: (Shijun, Z./Peng, N./Weifeng, X. (2006). 时尚中国—网动中国英. p45)/(Baidu Japan Inc. (n.d.). Baidu（バイドゥ）会社情報 - 会社概要.) Created in 2000 in China. Physically present in China and in Japan.
Services provided: (Baidu Inc. (n.d.). Baidu products.) News, Business directory, Maps, Music, Videos, Images, Online advertising, Social networking…
Language supported: 2 (Chinese and Japanese).
Baidu logo
Figure 27:Chinese search engine market, source:China IntelliConsulting Corp. sept 2008
Microsoft: Microsoft main search engine is named "Bing" (since June 2009). Search engines being not the core activity of Microsoft it is quite complex to give a description of it. Internet users do not go properly on Bing to use it but on Microsoft other sites services such as hotmail. Microsoft is physically implemented all over the world.
Services provided: News, Social Networking, blogs, Mail services, toolbar…
Language supported: (Microsoft. (n.d.). Préférences Bing.) 41
Bing logo
Naver: (NHN Corporation. (n.d.). NHN Corporation.) Created in 1999 in South Korea. Naver is an Internet Portal. Physically present in South Korea, China, Japan and the United States.
Services provided: News, e-commerce, Social Networking, blogs, real time information, Books, Mail services, toolbar.
Language supported: Korean.
Naver logo
Korean search engine market, source: July 2007 Koreanclick
Yandex: (Yandex inc. (2008). Russia’s largest internet search engine and a leading internet and technology company.) Created in 1997 in Russia. Yandex is physically present in Russia, Ukraine and the United States.
Services provided: News, e-commerce, Social Networking, blog search engine, Maps, dictionary, Mail services, photos, website, videos, professional network, online payment service, online advertising.
Language supported: Russian, Ukrainian and English.
Yandex logo
Search engine market in Russia, source: LiveInternet.ru:December 31, 2008
Seznam: (Seznam inc. (n.d.). Vize firmy | O společnosti Seznam.cz.) Created in 1996 in Czech Republic. Seznam is an Internet Portal. Physically present in Czech Republic.
Services provided: Search, Business directory, Images, Mail services, Online advertising, e-commerce, News, Social Network, Jobs, Online Games.
Language supported: Czech.
Seznam logo
Search engine market in Czech Rep, source: navrcholu.cz, June 2008
Leit.is: (Leit.is. (n.d.). Leit.is - Um leit.is :: Um leit.is.) Leit.is is an Icelandic Internet portal created in 1999. It is physically present in Iceland.
Services provided: Images, Music…
Language supported: Icelandic and English
Leit.is logo
Search engine market in Iceland, source: statice.is 2007
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