Contents

Contents

Foreword

Chapter 1: Introduction of the topic background

1.1 Relevance of the subject

1.2 Major terms

1.3 Focus, goals and structure of the report

1.4 Chaper 1: Key points

Chapter 2: Concept of data quality

2.1 Data quality definition

2.2 Data quality issues within businesses

2.3 Origins of data quality issues: Garbage In Garbage Out

2.3.1 Poor data quality content: the Wikipedia example

2.3.2 Poor data quality content: the commercial example

2.3.3 Metadata

2.3.4 Findability

2.4 Data quality solutions

2.4.1 Learning how to use search tools

2.4.2 Check out the information: the Triangle method

2.5 Chapter 2: key points

Chapter 3: Search engines dependency

3.1 Search engine categories

3.1.1 Commercial search engines

3.1.2 Enterprise search engine (ESE)

3.2 Search engine market

3.2.1 Commercial search engine market

3.2.2 Commercial search engine market: Consumer behavior

3.2.3 Enterprise Search Engine market

3.2.4 Enterprise Search Engine market: Consumer behavior

3.2.5 The commercial search market repartition

3.2.6 The commercial search engines in the world

3.2.7 Commercial search engine leaders presentation

3.2.8 Commercial search engine complexity

3.2.9 Search engine market shares configuration

3.2.10 Search engines competition

3.3 Search engine dependency aspect

3.3.1 Search engines dependency proves

3.3.2 Types of search engines dependency

3.3.3 Search engine loyalty

3.3.4 Search engines dependency issues

3.3.5 Privacy issues

3.3.6 Search engine awareness

3.4 Search engine dependency conclusion

3.5 Chapter 3: key points

Chapter 4: Risks of search engines dependency and its influence on data quality

4.1 Search engine dependency and its influence on data quality: Issues

4.1.1 Search Engine Optimization

4.1.2 Commercial advertisement and perception

4.1.3 Censorship

4.1.4 Technological partnerships

4.1.5 The Visible Web

4.1.6 Invisible Web

4.2 Search engine dependency and its influence on data quality: Solutions

4.2.1 A deeper knowledge in search engine abilities

4.2.2 Taking the best part of each search engine

4.2.3 Technological evolution

4.3 The future of Internet search

4.5 Chapter 4: Key points

Chapter 5: The Google example

5.1 Google presentation

5.1.1 Google

5.1.2 Google's success

5.1.3 Google image

5.1.4 Google dependency state

5.1.5 Google added functionalities

5.1.6 Google success is his weakness

5.2 Google's disappearance consequences

5.2.1 Google Search engine failure

5.2.2 Google Gmail failure

5.2.3 Google other services failure

5.2.4 Google collateral damages

5.3 Chapter 5: Key points

Conclusion and recommendations

List of literature