4.5 Chapter 4: Key points

• The more a commercial search engine is popular and the more it is the target of advertisement;
• Online Advertisement and indirect advertisement are not going to stop ;
• Only a tiny part of the web is considered by searchers and is unfortunately the most commercial one;
• There is a confusion for searcher to make the difference between commercial and non commercial websites, it has in some cases some strong consequences;
• The potentiality of the visible web can only be maximized by mixing differ-ent search technologies;
• Independent and paid databases representing the Invisible Web should se-riously been taken into consideration to improve data quality;
• Use of search engines have to be understood;
• Internet users have to take advantage of the use of each technology;
• As the physical world, Internet users should understand that the Internet is a map as well;
• Search engines are not the Internet;
• Search users have to understand that they are evolving in a Web 2.0 configu-ration where technologies are different as well as their use;
• Existence of Web 2.0 search technologies have to be understood as search engines;
• Internet users should have a map of the Internet in their head;
• Searching information is a critical skill which is not taught properly, it will have some huge consequences in the future;