4.2.3.3 Visual representation of the results

The web 2.0 is not only including the social aspect but also the vulgarization of Internet technology (Flash, RSS, Atom, Ajax) it allows for example search results to be displayed differently. Kartoo is an example of it:

Kartoo search results presentation

Companies here have to understand that not only the use of the Internet changed but its technology as well.
Major search engine do not follow them for the reasons explained in chapter 4.2.3 but it does not mean that companies should not adopt those solutions.