3.2.5 The commercial search market repartition

Regarding the repartition of search use on the Internet we can see that the block “Europe+ North America” is representing more than half of the market with 55%.

The Asian-Pacific area is well represented with one third of the market.

Worldwide search by region

Northern American and Asian Internet users are more or less experiencing the same volume of search whereas it is in Europe and Latin America that Internet users are performing it the most per capita.

This part will be more developed in chapter 5.1.4: Google dependency state.