3.2.1 Commercial search engine market

The commercial search engine market is segmented as follow:

Top 10 Worldwide Search December 2007

- Google is the major leader with more than 60% ;
- Yahoo has a comfortable second position with more than 10%;
- Three other major search engines are sharing the 3rd , 4th and 5th place with market shares from 2,4 to 5%: Baidu, Microsoft and Naver;
- The presence of some specialized search engines in the top 10;
As mentioned above, in 2007 the top 10 search website showed an interesting market with the presence of:
- 2 specialized search engines such as eBay and Alibaba.com;
- 4 Asian search engines: Baidu, NHN, Yandex and Alibaba.com;
This clearly shows the presence of Asian technologies. Moreover Baidu, NHN and Yandex are nationally oriented as we will see later in chapter 3.2.7.