2.4.1 Learning how to use search tools

The main issue with Internet users is that they stick to the “Principle of Least Effort” invented by George Kingsley ZIPF:

“Each individual will adopt a course of action that will involve the expenditure of the probably least average of his work (least effort).” (Case, D. O. (2007) Looking for information. p.151)

And according to Calvin Mooers’ "people will not seek information that makes their jobs harder (even if it may benefit the organization they work for)". (Morville, P. (2005). Ambient Findability. p.54)

Studies are in fact showing that users are sacrificing information quality for accessibility. (Hirsh, S./Dinkelacker, J. (2004). Seeking Information in order to produce information: an empirical study at Hewlett Packards Labs. p.816)

So users do not care about quality there are interested in easy to access information.
This is mainly why the Google Advanced search option is rarely used. People assigning Advanced to complex. (Olausson , A. M. (2007). Advanced Search: Is the name a problem?.) Whereas Advanced should be the right way to search.