1.1 Relevance of the subject

The Internet is becoming more and more our information provider. As studies show:

"More people turned to the internet than any other source of information and support, including experts, family members, government agencies, or libraries". (Estabrook, L. /Witt, E./ Rainie, L. (2007). Information searches that solve problems.)

The Web is the primary source of information for many people with an increase of its recognition. (Cole, J. I./Suman, M./Schramm, P./Lunn, R/Aquino, J.S. (2003). Surveying the Digital Future.)

The number of Internet users is estimated to 1,463,632,361 (world population 6,676,120,288) with a growth rate from 2000-2008 fixed at 305.5 %. (Internet World Stats. (2009). INTERNET USAGE STATISTICS The Internet Big Picture.)

The Internet is then our main information provider and his number of users is increasing every day.

This rule is the same for businesses as for individuals. More and more information is digitalized and it comes then easier for companies to get data from the Internet rather than extracting it in the former way. As an example it is simpler to access the Yellow pages online, making copy and paste of some information rather than opening the hard copy book and typing in the data you want to work on.

The Internet is then a place where the working environment is crossing the one of the individual.

This information sharing have some consequences (lot of information, accuracy issues, internet users are subject to many commercials). This is moreover problematic because this is the first time that an information provider is gathering in such extend those two sources of information. It was not the case with TV, Radio or even newspapers.

As we will see later some companies are only relying on information, finding quality websites is then critical for businesses.