Search engine market in Czech Republic

The search engine Czech Republic market really looks like the one of South Korea.

This is definitely one of the closest on earth. The strangest thing is that it is right in the center of a Google zone and near to the Yandex countries.

In terms of figures we can get the following graphic:

Source: navrcholu.cz

Date: June 2008

If you want another source of information you can get some at http://vyhledavace.chose.cz/

by making some calculations you should finish with the following chart:

Date: May 2009

Source: http://vyhledavace.chose.cz/

One more time it is not easy to estimate properly what are the players after Google. It seems that there is one which is called Centrum but according to the same source it is a part of Google.

So definitely what we can say is that Seznam is first and Google second. Can we conclude that Google is taking market shares over Seznam? Honestly I would not say that when the difference from year 1 to year 2 is about 5%, for me a difference of 10% is more significative.

 

I tried to understand why the Czech Republic market was so close.

I found an interesting book about Internet and the Czech Republic it is untitled "Culture and technology in the New Europe" and is written by Laura Lengel.

Only a preview can be read on Google Books but you can already understand from it that Czech Republic inhabitants are very attached to their country... it could then be the explanation why Seznam is so popular.