Google: Consumer Behavior

I recently wrote a short paper for the university dealing with the following points:

• How would you describe the attitude towards the brand on the market?
  
• How could the firm improve attitudes towards the brand?
  
• Which function of attitude will play a key role in the strategy ?
  
• Describe the perception of the brand regarding competitors (positioning map)
  
• Analyse how the perception of other stimulus can affect the brand image (perception of the outlet, price…) as well as other influencers (use of the product…)
  
• Define the strategy and a draft of the implementation to consolidate/improve that perception
  

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