What does International E-Marketing stands for?
International E-Marketing is no more than the application of International Marketing to electronic format.
What is it about?
Well have a look at the following Yahoo home pages:
A print screen of Yahoo France home page
A print screen of Yahoo Japan home page on May the 31st 2009
You can clearly see that the Japanese version is flashier than the French one and this is exactly what International E-Marketing is about.
International E-Marketing is understanding and recognizing that Internet did not break cultural differences, that walls between cultures are still out there and in order to improve communication systems we need to highlight them.
Believe me this is not a coincidence if Google Japan Google Korea and Google China are the only ones out of the hundreds interfaces of Google which are different:
Google Japan home page on May the 31st 2009
Google China home page on May the 31st 2009
Google Korea home page on May the 31st 2009
The idea of this website is then to developp this topic by putting in relevancy those differences and then improving international communications on the Internet.
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