Affichage des articles dont le libellé est About International eMarketing. Afficher tous les articles
Affichage des articles dont le libellé est About International eMarketing. Afficher tous les articles

lundi 1 juin 2009

International e-Marketing: a picture of Internet users

Here is the Internet user configuration in 2008:

Date: 2008
So almost one third of Internet users are English speakers and 20% are Chinese speakers. Both combined they represent 50%. It is true that most of Chinese Internet users are recent users but we can imagine then how valuable it is to know Chinese and how many treasures should be hidden on the Web through this language.

Another point which have to be made is the supremacy of the English language, we can see there how important it is to know this language in order to increase our research of information on the Internet.

Even if Spanish has an incredible value in the United States we can see here that it may be more interesting to know Chinese rather than Spanish.

Other information are interesting to extract from this graphic:

It shows this time the potential growth of each language. For example Japanese which is representing 6% of Internet users in the world has almost 3/4 of his population which is connected. It means that Japanese language is almost satured on the Internet, it may then be more interesting to make wesites in French or Portuguese rather than in Japanese.
 
In any case any good company who wants to be an international player need to have a website in English, a website in Chinese is strongly advisable and making it in Spanish could be a good idea.

dimanche 31 mai 2009

About International eMarketing

What does International E-Marketing stands for?

International E-Marketing is no more than the application of International Marketing to electronic format.

What is it about?

Well have a look at the following Yahoo home pages:

 

A print screen of Yahoo France home page

A print screen of Yahoo France home page

 

A print screen of Yahoo Japan home page on May the 31st 2009

A print screen of Yahoo Japan home page on May the 31st 2009

You can clearly see that the Japanese version is flashier than the French one and this is exactly what International E-Marketing is about.

International E-Marketing is understanding and recognizing that Internet did not break cultural differences, that walls between cultures are still out there and in order to improve communication systems we need to highlight them.

Believe me this is not a coincidence if Google Japan Google Korea and Google China are the only ones out of the hundreds interfaces of Google which are different:

 

Google Japan home page on May the 31st 2009

Google Japan home page on May the 31st 2009

 

Google China home page on May the 31st 2009

Google China home page on May the 31st 2009

 

Google Korea home page on May the 31st 2009

Google Korea home page on May the 31st 2009

The idea of this website is then to developp this topic by putting in relevancy those differences and then improving international communications on the Internet.